The Complete Guide to Building an SEO Campaign for Your Business
The Complete Guide to Building an SEO Campaign for Your Business
Nearly 68% of all activity online begins with a search engine, though 75% of search engine users never check the second page. You won’t reach customers online without search engine optimization (SEO). Understanding how SEO works could prove key to your company’s success.
Not sure how to start building an SEO campaign? Here are a few tips that can help.
With these tips, you can experience the benefits of SEO (including brand awareness, web traffic, and sales).
Start marketing with these tips today.
Research Your Audience
Google looks for web content that matches the search engine user’s intent. If your content doesn’t align with their needs, it won’t appear on Google search engine result pages (SERPs). You can ensure your content aligns with the user’s needs by gathering research.
First, learn as much as you can about your target audience and existing customers. For example, you might consider their:
- Location
- Age
- Gender
- Household income
- Marital status
- Buying behaviors
- Language
- Career
- Interests
- Hobbies
- Pain points
If your customers fall into more than one group, create distinct buyer personas. Creating buyer personas will allow you to create personalized content. Personalization will help you forge emotional connections with your customers.
Then, you could have an easier time appealing to their search intent.
Choose Topics
Think about your business, products, or services. What three topics do you want to cover on your blog?
Once you choose three main topics, choose three additional subtopics for each one.
For example, a digital marketing agency might cover web design, SEO, and social media. Under SEO, they might cover keywords, content creation, and local SEO.
Choosing topics and subtopics will help you keep your blog organized. People who visit your website will have an easier time finding the content they need. Google’s bots, which will crawl and index your website, will have an easier time exploring your posts as well.
Creating main topics and subtopics can also help you gather your keyword research.
Gather Keyword Research
Understanding the connection between SEO and keywords can help you start building an SEO campaign for your ideal customers.
Google’s bots will review your content to determine what keywords you’re trying to rank for. You’ll need to make sure you’re choosing keywords your customers use during online searches. Otherwise, your content won’t appear on SERPs.
With that in mind, make sure the keywords you choose have a high search volume but low competition. It can help to focus on long-tail keywords. Long-tail keywords usually feature four or more words.
These keywords are more precise, enabling you to understand the user’s search intent.
To gather keyword research, use tools like:
- Google Trends
- Keyword Planner
- Answer the Public
- Moz
- Ahrefs
- SEMRush
Look for keywords that are also phrased as questions. You can use these keywords to appear for voice searches and featured snippets.
For each primary keyword you select, make a list of three to six secondary keywords. Try to think of related terms and synonyms.
Update Your Website
Google will also review your website before determining your search engine rankings.
Run your website through Google’s PageSpeed Insights, Mobile-Friendly Test, and Core Web Vitals. Make sure your site is fast, mobile-friendly, and secure. Try to improve the user experience across your site, too.
A negative user experience indicates people are leaving without exploring your web content further. Your bounce rate will start to increase as people leave before interacting with your site. A high bounce rate indicates a negative user experience.
If your bounce rate continues to increase, your SERP rankings will start to drop.
The lower your rank on a SERP, the less likely consumers will find your content and visit your site.
Instead, try to improve the user experience. Use negative space to give your content room to breathe. Improve readability by using headings, subheadings, and shorter sentences, too.
If you need help, consider working with an agency experienced in marketing businesses online. They’ll know how to improve the user experience across your website. Find an agency that offers SEO services, too.
You can visit bluefrogwebdesign.net to learn more.
Create Content
When building an SEO campaign, content is king.
Use your keyword research to determine what topics to cover in each blog post. Choose a single primary keyword before you start writing.
Don’t try to stuff a keyword into the content after the fact. Otherwise, your content might sound awkward.
Create different types of content, including blog posts, eBooks, videos, polls, and quizzes.
Claim Your Listing
Don’t neglect your local SEO strategy! Local SEO can help you reach nearby consumers.
First, claim and optimize your Google Business listing. Your listing can help more people find your brand, website, and store.
Ask your happy customers to post their reviews on your profile. Make sure to respond to the good and bad reviews you receive. Reviews can help boost your brand’s credibility.
Use location-based keywords to create localized content for your blog, too.
Generate Links
There are three links you’ll need to consider as you learn how SEO works.
Internal links can send visitors to other pages on your website. External links send readers to references, resources, studies, and other blogs.
Backlinks appear on other websites and direct readers to your blog content. Generating backlinks can help boost your domain authority and SERP rankings.
Once you begin creating content for your blog, share it. There is a connection between SEO and social media. However, social media isn’t an actual ranking factor.
Rather, social media can help you generate more traffic, which could help boost your rankings.
Track Trends
Once you’ve developed your SEO campaign, make sure to track the latest trends.
For example, video content, voice search, featured snippets, and the Core Web Vitals can impact your rankings. Appealing to trends can help you reach the top of SERPs.
Rank Up: Start Building an SEO Campaign for Your Business Today
Building an SEO campaign isn’t as complicated as most people think. Use these easy tips to get started. Otherwise, consider outsourcing your SEO needs to an agency this year.
With help, you can boost your organic rankings to reach more customers online.
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