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‘It’s by no means too late to climb aboard the Truss practice’


Messages from the archive of Rutherford Corridor, crucial communications strategist



Hello James,

No, I actually don’t assume now could be the suitable second to present cash to Liz Truss.

Generally, we advise warning on political donations, however in any case you may have left it far too late. Whereas her group will bear in mind who was there firstly, now it simply seems like leaping on the bandwagon.

As I mentioned, there are good causes to not make donations — you do in spite of everything have us, and we’re fairly properly plugged into her folks. Have I ever talked about our sensible former Treasury spad, Christopher? He is aware of everybody who counts in Tory circles. However for those who actually really feel strongly about giving, I counsel ready until she’s been in energy for just a few months after which saying you want what you may have seen. That means you’ll stand out from the group.

I do know it appears counter-intuitive to attend, however there are higher strikes in any case. Keep in mind, political events specialize in discovering methods to extract cash from wealthy folks with out giving a lot in return. Once I was in Downing Road we used to joke about all of the donors coming in for a dinner with the PM, considering they had been bending ears on coverage when all they received was some heat white wine and a photograph.

Ask your self why you’re doing this. Whether it is since you actually consider, then positive. In case you are after an honour, properly OK, however there are different paths with decrease visibility. We’d be comfortable to plan a method for you. But when there are enterprise goals, there are smarter methods to construct relationships with out opening your self as much as political assaults. Becoming a member of enterprise panels, evaluations or the boards of ministries provide higher traces in. Donations are extremely scrutinised, so any choice that advantages the corporate will generate a tonne of detrimental publicity, for them and also you.

Let me discuss to a couple folks and get again to you tomorrow.


Discover me on Strava, KoM Sydenham Hill, PR London to Brighton: 4h 37m

To Stephen: Who’s our greatest line into Group Truss, and don’t say Christopher. I do know he’s uncontaminated by working for the Sunak marketing campaign however we’d contemplate why that’s. I imply severely, in a world of racing bikes the person’s a complete Chopper. Does Jennifer know the Truss folks? We aren’t as properly in as I’d like, however I believe I see a chance.

To Jennifer: Jen who have you learnt on Group Truss? I might need a crafty plan.

To Mike (LizforLeader): Mike, Rutherford Corridor right here. We met on the Coverage Alternate get together. I could have one thing that could possibly be of use. We’ve received some enterprise guys v agitated about progress and eager to talk out. If it will be helpful, I believe I can organise a present of help for Liz’s financial technique.

To Mike (LizforLeader): Nice. Go away it to me.

To James W: Simply to comply with up, we’re working up some longer- time period concepts, however extra importantly I believe there’s a actual alternative for a fast win with Group Truss. Are there any of her insurance policies you wish to communicate up in favour of?

To James W: What none? Can you may have one other assume?

To James W: Phew. The plan is we ship a public letter with 4 or 5 huge enterprise names and also you as first signature so everybody is aware of you wrote and organised it. (We’ve received a draft prepared for you.) Group Truss are v excited and comprehend it’s right down to you.

From: Rutherford@Monkwellstrategy


John, fast factor. Our contacts on Group Truss are very eager on a letter signed by 5 – 6 huge names supporting her econ and enterprise coverage. Given her opposition to the windfall tax, I assumed you is likely to be up for this. It’s a very good likelihood to get in on the bottom flooring.


Discover me on Strava, KoM Sydenham Hill, PR London to Brighton: 4h 37m

To Mike (LizforLeader): A pleasure. However I can’t take all of the credit score. Can I simply say you’ve run a blinder of a marketing campaign and defo to lunch when that is over. And completely, I’d love to satisfy our new PM on the get together convention! Btw I used to be going to counsel JamesW come to one of many biz dinners there and it will be v useful if he may get only a fast hi there along with her. I couldn’t have accomplished this with out him.

From: Rutherford@Monkwellstrategy


Improbable outcome: they’re asking for those who’ll be at Tory convention. No guarantees, however there would possibly even be an opportunity of a fast assembly with Liz. And there could also be a brand new enterprise advisory group within the works. Welcome aboard the Truss practice.

Messages recovered by Robert Shrimsley

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