About 38% of the people who visit your website will leave if it’s poorly designed. Another 38.5% will judge your business based on a glance at your site.
Conversions can drop 20% for every extra second of load time, too. Meanwhile, poor user experiences will drive 50% of visitors to choose your competitors.
Invest in your website design and development this year! Otherwise, your website lead generation plans might struggle.
Not sure how to improve your site? Read on to discover how to create a lead generation website today!
1. Know Your Audience
Before rushing to design and develop your lead generation website, take the time to gather research. Make sure you’re designing your website with your target audience in mind. Otherwise, your website lead generation strategy might falter.
Determine who your customers are based on psychographics like pain points, interests, and hobbies. Research the demographics they fall under, too. Demographics can include their:
- Age
- Gender
- Location
- Household income
- Career
- Education
- Marital status
Understanding your audience can help you design your website based on their needs and goals.
Before using the rest of these tips, make sure to imagine the buyer’s journey as well. First, consider how they find your website. For example, some customers might find you through search engines like Google.
Search engine optimization (SEO) can boost your online rankings, helping more people find your website online. To improve your rankings, design your website with Google’s Core Web Vitals in mind.
Think about how visitors interact with your website, too. How do they contact you? Do they fill out a form or click a button to call you directly?
Understanding how people interact with your site will ensure you make the proper changes to each page.
2. Improve the User Experience
Remember, a negative user experience (UX) might encourage customers to choose your competitors instead. Before that can happen, plan to improve the UX across your site.
First, make sure your site is mobile-optimized and fast. If mobile users can’t explore your site, they’ll leave. As people leave your site, your bounce rate will rise.
A high bounce rate will tell Google you’re offering a negative user experience. Your search rankings might drop as a result.
Instead, make sure it’s easy for visitors to navigate your site with ease.
Add white space to give your content room to breathe, too. If pages look cluttered, people won’t know where to look.
Consider the placement of your forms and buttons, too. Make sure each conversion opportunity is easy to find.
Improving the UX on your site will encourage visitors to stick around and explore. Your dwell times can improve, which could boost your SEO rankings.
Consider working with an experienced website design and development team this year. They can improve the appearance and functionality of your site. With their help, you can create a lead generation website designed to help your business grow.
3. Add Lead Generators
If you want to strategize for website lead generation, make sure to add more than one conversion opportunity to your site.
For example, you might want to add an eye-catching button to your navigation bar. Make sure the button contrasts with the navigation bar background color. Help your call to action pop.
Choose call to action language that’s clear, concise, and compelling, too. A strong CTA can help you generate more leads.
Otherwise, look at your forms. Make sure your forms are easy to complete. If there are too many fields, people might give up halfway through.
Once people complete the form, direct them to an attractive thank you page. Send them a confirmation email as well. Sending confirmation emails could bring visitors back to your site in the future.
4. Create a Lead Magnet
You can also improve your lead generation website by adding a lead magnet for email subscribers.
For example, you can encourage people to sign up in exchange for a coupon, eBook, or other downloadable. Make sure you’re providing consumers with something of value. They’ll feel more encouraged to complete the form.
Once you start generating subscribers, segment your email list. Then, keep nurturing those leads with automated emails.
5. Create Content
For successful website lead generation, you first need to give people a reason to visit your website. Update your content creation strategy this year. Creating fresh content can help invite people to your blog.
From there, they might decide to explore the rest of your site.
Make sure to end each blog post with a strong call to action. Link readers to the action you want them to complete, too. For example, you might send them to your contact page.
6. Use SEO
Search engine optimization will improve your organic search engine rankings, ensuring more people find your website content. Once they find your content, you’ll have more opportunities to generate leads.
Gather keyword research using tools like SEMRush, Keyword Planner, or Google Trends. Then, optimize your posts for SEO. You can work with an experienced agency to get started.
Claim and optimize your Google Business listing to ensure more people find you online, too.
7. Create PPC Ads
Pay-per-click (PPC) advertising is another effective marketing strategy you can use for website lead generation. When someone clicks on your ad, they’ll reach a landing page on your website.
Create dedicated landing pages for your PPC ads. Make sure the content is clear and concise. Then, use a form to convert those visitors into leads.
8. Use Live Chat
You can add a live chatbot to your site, too. Chatbots can improve the UX by answering simple questions. Visitors can provide the chatbot with their emails, allowing you to generate more leads.
Love Every Lead: 8 Tips for Effective Website Lead Generation
Your website can work as your online sales rep around the clock. With these website lead generation tips, you can gain more leads than ever before. With more leads, you can boost your ROI, enabling your business to grow.
Get started with these easy lead generation tips today!
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