8 Design Tips to Make Your Retail Sidewalk Sign Pop
8 Design Tips to Make Your Retail Sidewalk Sign Pop
Imagine this. You’re driving down the street when you notice a striking sign in one of the store windows. The graphics on the sign are animated, creative, and most importantly, memorable.
Sidewalk signs are more than just about advertising something that is on sale or trying to increase customer foot traffic. With the right design, you can create a lasting impression. More than anything, won’t people remember the striking signs that stood out from the crowd?
With this in mind, you’ll want to make sure that you design an unforgettable sidewalk sign.
To further elaborate, here are 8 design tips to make your retail design pop.
1. Create a Contrast
To make your sign memorable, create a contrast between the colors of the sign and the background. For example, if the sign is white, place it against a dark-colored background, such as black or deep blue. This will make the sign more visible and eye-catching to potential customers.
Another way to create contrast is to use different font colors for the text on the sign. For example, you could use a bright color for the text against a light background, or vice versa. By creating contrast, you can make your retail sidewalk sign pop and stand out from the competition.
2. Experiment With Different Fonts
If you want your retail sidewalk sign to stand out, experiment with different fonts to find what’s most readable. You want people to be able to see and read your sign from a distance, so choose a font that is both eye-catching and easy to read.
Consider using a sans serif font for your main message and a serif font for your secondary information. Also, be sure to use a font size that is large enough to be seen from a distance. With a little experimentation, you can find the perfect font combination that will make your sign pop and be easily readable by passersby.
3. Make Use of White Space
To make your retail sidewalk sign pop and more inviting, make use of white space. A good rule of thumb is to use 60% white space and 40% text/graphics.
White space can help to make the sign more visible and eye-catching. It can also help to make the sign more readable and easy to understand.
4. Use Bright Colors
Use bright colors to make your retail sidewalk sign pop and catch attention. Signs are a key part of any business, and using bright colors is a great way to make yours stand out.
Color is one of the most important aspects of any sign, and can be used to great effect to catch attention and draw people in. Use bright, eye-catching colors to make your business sign pop and grab attention.
If you’re not sure what colors to use, consider your brand and what colors would work well with it. You can also use colors that contrast well with each other to make your sign stand out.
Some studies say that using bright colors in your retail sidewalk sign can help catch attention. Colors like yellow, orange, and red are thought to be the most effective in grabbing attention. At the very least, using a bright color for your retail sidewalk sign is more likely to catch attention than using a dull color.
5. Include an Image or Graphic
Including an image or graphic on your sign can make it more interesting and eye-catching. People are more likely to notice and remember a sign that includes a visual. It can also help convey a message or theme.
If you are promoting an event or product, using an image can be a great way to get people’s attention. Images can also be used to decorate a sign and make it more personal.
6. Place Your Sidewalk Sign in the Right Spot
It’s all about location when it comes to your sidewalk sign. Place your sign in a spot where it will get the most foot traffic and visibility. A busy street corner or in front of a popular store are ideal spots.
Make sure your sign is visible from both sides of the street and that it’s placed at eye level. Also, be sure to put your sign where it won’t block pedestrian traffic or be a safety hazard.
Though there are companies that offer insurance for signage, it is still best to prevent accidents. Get in touch with the LoPriore insurance agency to learn more.
With a bit of planning, you can ensure that your sidewalk sign gets seen by the people you want to reach.
7. Keep It Simple
Sidewalk signs are a great way to advertise your business, but you don’t want to go overboard. Keep it simple and keep the message short. Less is more when it comes to sidewalk signs.
You want people to be able to read your outdoor business sign quickly and easily, so they can go on their way. The last thing you want is for people to be standing around trying to decipher a long and complicated message. So keep it simple and to the point, and you’ll be sure to attract attention and get your message across.
8. Get Creative
To get creative with your sidewalk sign, you need to think outside the box. Instead of the traditional rectangular sign, try something else. Perhaps a round sign would be more eye-catching.
Or, you could try a sign that is shaped like your business logo. The sky is the limit when it comes to the possibilities for your sidewalk sign. Just make sure that whatever design you choose is easy to read from a distance.
Market Your Business With an Eye-Catching Sidewalk Sign Now
A well-designed retail sidewalk sign can be a powerful marketing tool. They can help you attract attention, convey your message, and boost your bottom line.
So, what are you waiting for? Work on your signage today!
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