7 Unique Brochure Ideas Guaranteed to Make You Standout

Did you know 85 percent of people who read a brochure will learn about a new company? Brochures remain popular among customers and tourists. If you need tips on creating unique brochure design ideas, we can help.

In this guide, we’ll go over some brochure ideas to use. You can learn what customers remember about brochures and what mistakes to avoid.

Ready to learn more? Keep reading.

1. What’s the Message?

Companies will often fill their brochure with way too much information. If there isn’t a clear message on the pamphlet, people will feel confused. Someone might chuck the leaflet in the garbage due to mixed messages.

2. Use the Same Typography

Using the right typography is essential as well. Your font will play a significant role in setting the tone for your brochure. If you choose the right combo of typefaces and fonts, you’ll improve message recall.

Don’t use a bunch of different typefaces on your brochure. People will get overloaded by the message and feel confused.

3. Improve Your Branding Efforts

Your brochure is an extension of your company’s brand. Make sure your brochure continues to connect with your brand identity. The marketing team should create a brochure design that’s branded.

Don’t choose anything too diverse. You want your brochure paperwork to coincide with your other branding paperwork.

4. Use the Right Images

Human brains tend to process images a lot faster compared to text. This is why it’s critical to spend time choosing the right picture for your brochure.

You can use royalty-free images. But try to think about how your image will support your business’s message. The image will impact how people perceive your business.

5. What About Video Brochures?

Have you considered a video brochure? With a video brochure, people will receive information kinesthetically, audibly, and visually. Video brochures allow you to reach customers through these senses.

Read this blog for more information about video brochures.

6. What About the Shape of the Brochure?

You could choose a bi-fold, half-fold, tri-fold, or accordion brochure. Think about how much information you would like to share with your audience.

For example, accordion brochures have endless pages. This will lead to having more space for your information. But don’t make the mistake of overloading your audience.

You could use an accordion brochure to show off images in a continual manner. Use this kind of brochure for content that needs a large space.

7. Don’t Forget a Call-To-Action

The CTA is a critical element of your brochure. At this point, you will invite the recipient of the brochure to take action. You might ask the viewer to buy a product, use a discount, or check out the website.

You must choose some kind of statement or CTA that invites customers to get back to you.

Your CTA should also appear on the brochure. You could use visual cues like an ample white space around it or enlarge the font.

You could also include an incentive for your readers. Provide readers with a promotion or a coupon. Encourage your customers to take action.

Start Brainstorming Brochure Ideas

We hope this guide on brochure ideas was helpful. Try to ensure your brochure matches the design of your other branding materials.

Are you looking for more tips on similar topics? Check out our Business section on the blog.