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Vietnam-based media firm METUB and Universal Music Group have launched a brand new label, known as monoX.
The 2 corporations introduced the brand new enterprise at a press convention held in Ho Chi Minh metropolis this week.
The launch of monoX comes two years after UMG opened an office in Ho Chi Minh, which marked the official arrival of Common Music Vietnam (UMV).
Common says that monoX “will function a vital linchpin between discovering, growing and introducing new Vietnamese artists into the highlight”.
monoX is led by CEO Kendall Nguyen.
METUB claims to be the “main creator economic system platform in Vietnam”.
The corporate says that its “METUB Community” at the moment generates 7 billion views month-to-month on YouTube and that it companions with distinguished artists and creators in Vietnam.
On the launch occasion, monoX launched its first signee as Wren Evans.
In accordance with the label, Wren Evans’ debut single Thich Em Hoi Nhieu (I such as you alot) garnered greater than 10 million views in lower than 10 days following its launch.
His YouTube channel has greater than 110,000 followers. His newest single Con Dau (The Ache) was launched three weeks in the past, and was taken from his debut album, to be launched later this month by way of monoX / Common Music Vietnam.
On the occasion, monoX additionally launched its two newest artist signings as Evy and Daisy.
On signing to monoX, Wren mentioned: “I’m thrilled to lastly have a crew that actually understands and helps what I do creatively. Now I solely concentrate on placing out music. Lots of it. I can’t await my followers to find the subsequent chapters in my journey.”
“We’re capable of present a one-stop store for artists. Extra than simply music, we are able to join folks by way of creativity, emotion and desires.”
Lan Khanh Phung, Common Music Vietnam
Lan Khanh Phung, GM of Common Music Vietnam mentioned: “We’re capable of present a one-stop store for artists. Extra than simply music, we are able to join folks by way of creativity, emotion and desires. From Ardour to Career.
“We need to bridge the 2 worlds collectively and the launch of monoX as a standalone new label with present Vietnamese artists new alternatives to seek out success and construct audiences, each at dwelling and globally.”
“We’re excited to work intently with Kendall, Phuong and our companions at METUB to make monoX a hit.”
Calvin Wong, Common Music South East Asia
Calvin Wong, CEO of Common Music South East Asia, added: “We’re excited to work intently with Kendall, Phuong and our companions at METUB to make monoX a hit, and for the label to turn out to be a catalyst for Vietnamese music and artists to seek out recognition domestically, throughout the southeast Asia area, and past.”
“At METUB, we’re capable of uncover new skills at a really early stage of their profession and definitely, monoX Label will proceed to assist us to show their ardour for music right into a profitable artist profession.”
Phuong Ha, METUB
Phuong Ha, CEO of METUB, mentioned: “Though we’ve labored with many artistes to craft their digital technique earlier than, the institution of the monoX Label is a particular transfer for METUB, to step additional into the music panorama, which to me, is at a really thrilling stage.
“With this co-operation between METUB and Common Music Group, we hope to construct a house for Vietnamese artists the place they will take pleasure in a world-class music trade worth chain with native insights and an in depth community.
“At METUB, we’re capable of uncover new skills at a really early stage of their profession and definitely, monoX Label will proceed to assist us to show their ardour for music right into a profitable artist profession.”
Kendall Nguyen mentioned: “It’s thrilling what we get to do right here, and this showcase is a major occasion to me.
“In lower than two weeks, our artists have put collectively a present that not solely entertains but additionally makes an announcement of who we’re as a file label.
“We hope to draw artists and followers with related vibes, find our tribe and create music that transcends borders”Music Enterprise Worldwide
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