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The Importance of Choosing the Right Face Stock for Labels For Barcodes

Facestock of labels often make an immediate and lasting impression; depending on the material they’re made from, they can feature either a smooth matte surface or be highly reflective to draw customers in.

Material selection for face stocks is also an essential consideration due to their exposure to harsh environments, abrasions, chemicals, heat, and UV radiation.


Face stock used to produce labels for barcodes comes in various varieties, each offering distinct benefits and characteristics. Certain face stocks may be more durable than others, and choosing the ideal choice can have a significant impact on printing and application of labels – certain face stocks are better suited for high-quality brands that require durability and high resolution, while others work best when printed in large volumes with lower printing costs; additional coating may alter its appearance or functionality as well.

Paper face stock is the most frequently used choice and comes in various weights and colors. While less costly than film, the paper offers limited resistance to moisture and heat as well as limited durability; laminates may help increase durability; however, they may tear more readily than synthetics, making them unsuitable for specific applications.

Other types of face stock materials include paper-laminated foil and metalized film, and both are often used to add decorative effects. Both materials may be coated with a clear varnish or colored matte coating for inkjet and laser printer use; paper-laminated foil may be printed using various colors, embossed, and embossed, and there are many sizes and finishes available.

Other key considerations when selecting label face stock include printing method and ribbon type. Certain face stocks may not work with all printers, and certain ribbon types can affect print quality – for instance, some sizing chemicals can negatively affect the dynamic level of labels, which reduces ink adhesion.


Facestock labels are their most visible components, making them essential to brand recognition. Consumers will see and remember them for years. Color blending plays an integral part in brand logo recognition; iconic images like the St. Louis Arch “twins” emerging unexpectedly from McDonald’s sign are still recognized due to this principle – for instance, iconic images such as these still live on today thanks to these subtle variations between colors and contrasts.

Paper face stocks are among the most frequently used in face stock printing applications, available in different weights and colors. Paper is simple to print on but less durable than synthetic alternatives; nevertheless, writing remains an economical solution and works well with various pressure-sensitive adhesives; you can even print these face stocks using inkjet and laser printers or thermal transfer labels!

Facestock made of PET is an ideal material choice for products with specific labeling needs, including strong pulling forces, UV exposure and chemicals, wrinkle formation, and high temperatures. Furthermore, PET provides excellent electrical insulation properties and is highly recyclable – perfect for environmental and food safety labels.

BOPP (Biaxially-Orientated Polypropylene) labels offer another viable option to PET labels; this transparent, flexible film laminated for additional strength provides excellent oil and water resistance and adheres securely to both flat surfaces and curves. BOPP labels can withstand rough warehouse usage conditions; additionally, they can be printed using permanent or removable adhesives – making BOPP ideal for warehouse labeling!


Polyimide is often chosen for labels that need to be long-lasting since its chemical and heat-resistant qualities allow it to withstand intense conditions without damage to its surfaces. Furthermore, this material offers good tribological properties, meaning that it can handle mechanical parts’ frictional wear better – helpful when placed directly against other labels – such as metal tags attached to machinery. While the face stock itself could be made out of paper or plastic and may or may not contain an adhesive – whatever form it takes on, this piece is essential in its performance and aesthetics!

Label face stocks are the foundation of label construction. Their cost, appearance, application efficiency, and ease of removal all affect their cost and appearance. Furthermore, compatibility must also be ensured with printer technology and ink systems – for instance, thermal transfer printers require specific types of face stock to print high-quality barcodes and text.

Face stocks are typically white to facilitate easy scanning and provide contrast and tinted to meet other requirements, such as inventory identification or creating the impression of metallic labels. Plastic and polyester label face stocks also come in clear or metallicized silver finishes to give your product precisely the appearance it requires.

A label construction typically comprises three elements: face stock, adhesive, and liner. The face stock carries graphics to the application surface while protecting its adhesive until required; once required, adhesive bonds securely to the application surface while the liner serves as protective backing, preventing its components from being exposed beforehand.


When it comes to label printing, choosing the appropriate face stock is paramount. The material on which a label is printed can determine its durability, clarity, and eye-catching features; also important is considering what conditions a title must withstand; for instance, if exposed to extreme temperatures, chemicals, or weather fluctuations, specialty face stock may be needed.

Labels are usually made of paper or plastic material and bonded together with pressure-sensitive adhesives, typically featuring white face stock with silver barcodes to make printing and scanning simpler. While most labels feature this arrangement, colored or transparent face stocks may also be added for aesthetic reasons or inventory tracking purposes.

Paper face stocks and adhesives for labels come in wide varieties; paper is by far the cheapest and most commonly used option, making it suitable for many indoor uses ranging from barcoding fruit or temporary shelf labels to simple barcode printing applications. Furthermore, most label printers support paper printing without issue.

Polypropylene (PP) is an economical thermoplastic polyolefin belonging to the polyolefins family of materials. PP provides excellent chemical and water resistance at a more reasonable cost than polyethylene, offers higher tensile strength than PET, and has more excellent moisture and thermal stability than vinyl. Furthermore, its cold resistance allows long-term storage without freezing over and has excellent adhesion performance on polar substrates; moreover, it’s highly recyclable, although, over time, its properties degrade at higher temperatures as it oxidizes with exterior exposure, so when using PP film in labels, it would be wise to utilize either hot melt adhesives or organic solvent-based adhesives with this material.


Vinyl labels provide endless customization possibilities when it comes to color, opacity, and appearance. Standard materials for printing and barcode scanning use white material; however, you can also opt for colors like face stock or metallic silver finishes, which not only stand out visually but also help color code inventory or other tasks more efficiently. Additional options, such as water or oil-resistant surfaces as well as those designed to withstand high temperatures, are also available.

Vinyl labels are generally ideal for indoor and light industrial uses, being resistant to abrasion, weather conditions, and chemicals while offering good elongation with excellent tear resistance. Vinyl also tends to be more flexible than other plastic options, allowing it to conform easily to irregular surfaces without cracking under stress – however, this flexibility comes at the price of decreased durability and reduced lifespan.

Polypropylene and polyester are also excellent choices for vinyl label face stock, offering economical durability and weather resistance while offering excellent chemical and temperature resistance, respectively. Polypropylene works particularly well in cold environments like freezers or outdoor shelving, while polyester excels at resisting temperature extremes – ideal choices for car parts and other electronics!

Label face stocks are frequently combined with various adhesives, topcoats, and liners to form custom substrates for multiple uses. For instance, screen-printed high-performance vinyls feature thermal transfer adhesive that’s optimized to work across various printers and ribbons for faster printing speeds and more significant results. Once applied to the face stock itself, this adhesive bonds securely while being supported by an anti-tack release liner explicitly designed to achieve optimal lay-flat performance.