Study: content delivered via some streaming devices keeps playing when TVs are off, with 17% of ads shown when users can't see them, costing brands $1B+ a year (Wall Street Journal)
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Wall Street Journal:
Study: content delivered via some streaming devices keeps playing when TVs are off, with 17% of ads shown when users can’t see them, costing brands $1B+ a year — Lack of communication between TV sets and streaming devices causes estimated waste of over $1 billion in ad dollars
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