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TikTok trendsetter! Loren Gray’s social media following is in the double-digit millions — and it’s safe to say that her influence is only growing stronger.
The singer and content creator, 20, unveiled a limited-edition collection with Revlon, called the Loren Gray Fierce Angel Makeup Collection — available now.
The star of the collection is the eyeshadow palette, which Gray tells Us is her favorite. It comprises a mix of springy soft pastels and nude mattes — all hand-selected by the social media star.
The line features three other Revlon bestsellers to accompany the pretty palette: the So Fierce! Big Bad Lash Mascara, ColorStay Line Creator Double Ended Eyeliner and ColorStay Matte Lite Crayon.
Besides the palette — an obvious must-have — Gray says makeup lovers need to try the eyeliner, stat. “It’s really convenient it because it’s double-sided, so it has the pencil side and then the liquid liner side,” explains Gray.
The “Queen” singer isn’t strictly a beauty influencer, but she’s been flaunting a full face of pro-level glam for years.
“I started experimenting with makeup at the age of 12,” she tells Us Weekly’s Stylish exclusively. “It’s an outlet for me.”
“I was heavily, heavily bullied for the way that I looked in middle school,” she continues. “I would finish my schoolwork and I would watch makeup tutorials all day long.”
Looking back, the Pennsylvania native says: “My passion for makeup started out of a place of insecurity, but it evolved into self-expression.”
On social media, Gray frequently rocks her signature glam: a bold cat eye and statement lashes. But that’s not to say she doesn’t love a good social media-famous makeup trend. Her favorite? Root spray freckles.
For the uninitiated, the trend involves spraying root touch-up spray (yes, the hair product) very lightly over areas of your face where you’d like to achieve the faux freckle look.
“I would have never thought of us,” she says. “I think it’s absolutely genius and it does look really good. It took me a couple of tries cause I’m a little heavy-handed, but I love it.”
Nonetheless, she hasn’t shared a video or photo of the look on social media just yet, because she “hasn’t perfected it.” Fingers crossed that one’s coming soon.
Gray’s influence isn’t something that she takes lightly — and her millions of fans play a big role in why she makes content.
“The thing I love most about social media is how I’ve been able to grow up with my fans,” she says. “I think it’s been such a special experience to have that bond with people who care about me and people that I care about.”
“Even if we’ve never met, it’s that mutual support and love that’s so special to me and keeps me on the internet. Despite all of the other negative aspects that come with it, that outweighs everything.”
Keep scrolling for a full look at the Revlon x Loren Gray collection.
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