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Instagram Reveals Top Trends & Themes From The Indian Memeaverse At The ‘Global MemeCon 2022’

Today, memes are taking over the internet, and how? We spend most of our time on the ‘gram reading and sharing memes, and we’re not guilty. These relatable, relevant, and highly-shareable content pieces are trending globally. Well, you all would probably agree with us that there’s nothing quite like sharing a relatable sentiment that makes your audience laugh out loud and say, ‘SAMEEE’. Wanna know more about Instagram’s top trends and themes from the memeaverse in India, if yes then scroll down now!

About #GlobalMemeCon2022

Instagram (Meta) organised the 2nd annual Global MemeCon (formerly known as Global Meme Summit) to virtually discuss and celebrate trends in memes, celebrate meme culture, memers, creators and trendsetters from around the world. Some top memers and creators from India like, Ashish Chanchlani, Ankit Chauhan a.k.a. @oyeankit, Karan Sonawane a.k.a. @focusedindian, Ruhee Dosani, Yahraj Mukhate, Viraj Ghelani, Sakshi Shivdasani and Vishnu Kaushal to name a few attended and viewed the global event where trends pertaining to the Indian memeaverse were shared by Roxanne Chinnoy.

With over millions of people following #Meme, memes have become an emotion that helps creators and memers to express themselves. Speaking of the top trends, the most popularmeme’ type that dominates the ‘gram is ‘comedy memes’. Moving on to hashtags, did you know the top followed meme hashtag in India is, #funnymemes.

That’s not all moving on to some trending hashtags, #iplmemes, #telugumemes, #kgf2, #gujjumemes, #willsmith are amongst the top. Lastly, here are some topical and cultural moments that created a meme-strom on Instagram, Choti Bachi Ho Kya?, Shark Tank India memes, Your accent is so sexy, Hera Pheri Memes, Mr. McAdams are a few examples.

Here are some exclusive quotes,

Paras Sharma – Director of Media Partnerships, Facebook India (Meta)

Trends from the Indian memeaverse highlight how memes fuel culture and we’re glad to share them, so more people in the ecosystem understand the meme space even further. Now with Reels, memes have evolved from photos, GIFs, to short videos, and creative tools like Remix, collab and original audio, are helping accelerate creativity in memes all across India.

Ankit Chauhan a.k.a. @oyeankit

A meme creator from Surat, whose rib-tickling memes have traversed the internet and traveled internationally too, was one of the speakers at the ‘Global MemeCon’ and he says,

It’s great to see the meme community come together and chart the ways and means by which memes can be intertwined with culture even further. I was glad to be representing India at the Summit and highlight some of my memes that have travelled from Surat to San Francisco and beyond, on Instagram!

Aman Gupta – Co-founder, and CMO, of BoAt

Memes are an exciting content format and are most representative of youth lingo and appeal. #SharkTankMemes is the perfect example, as people meme-d moments and dialogues from the show on Instagram, and pushed it to pop culture status. Creators are certainly flag bearers of this meme language and I hope the trends from Instagram provide the structure for people, communities and brands to think about memes more intentionally.

The event surely was a great success! Now, go inject some fun in your everyday life and follow some memers and meme pages, hehe. Also, don’t forget to follow @missmalinitrending to get more information about your fave influencers and creators. Stay safe!




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