How to Sell Wholesale Products to Retailers

Let’s face it: E-commerce is the new face of the sales industry. It was an absolute lifesaver to small businesses during the pandemic and will continue to buoy new businesses in the years to come. Selling directly to consumers can help your bottom line. However, some businesses may not have the reach to accomplish this on their own.

So, if you want to boost your business, network with other entrepreneurs, and increase your reach, you can sell wholesale products.

How do you start selling wholesale as a retailer? How can you sell your products to retailers wholesale? Here’s what you need to know.

How to Sell Wholesale Products (As a Retailer)

As a retailer, the process of selling wholesale products is fairly simple. All you need to do is search the internet for other business owners or third-party wholesale vendors to order the products you need. Place your order, wait for the products to ship, decide on a price point, and voila!

The creator of these products gets paid immediately, you have products to sell in your stores, and you got to pay the wholesale price instead of the MSRP. It’s a win-win for everyone!

Depending on the product in question, it may be wise to sell wholesale products at a markup. After all, you’re running a business, not a charity. You deserve to earn a little profit while promoting the other business.

How to Sell Your Products Wholesale (As a Producer)

When you’re the one producing or selling the wholesale products, the process becomes more complicated. First, as you do when selling directly to consumers, you must make your product sound appealing to potential buyers. Jazz up your product descriptions and make them relevant to retailers.

After that, you need to set your policies for wholesaling. This includes setting minimum order amounts, pricing tiers, discounts, and specials. (These discounts can prove especially powerful when moving products near crucial holidays!)

Lastly, you need to determine how you intend to get the word out about your products. You can go through third-party wholesale companies and vendors. However, these places may take a cut of your profits.

Your better alternative is to offer b2b ordering integration right there on your website. This cuts out some of the potential middlemen, making it easier for you to sell to other businesses.

Let’s Review What You Need to Know About Wholesale Business

Whether you decide to sell wholesale products as a producer or a retailer, wholesaling can improve your business prospects. As a producer, it increases your reach and improves your relationship with other entrepreneurs. As a retailer, it lines your shelves with products at discounted rates compared to MSRP.

Once everyone is clear upon their rates and minimum/maximum order amounts, it’s a simple matter of placing the order and shipping the product.

While this guide offers a great deal of information about how to sell wholesale products, it’s far from exhaustive. If you found it helpful and would like to read more small business guides, check out the Business section of our blog.