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Glambook’s $2.5 million seed deck – TechCrunch

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There’s round 250,000 hair and wonder professionals working throughout the U.Ok., and Glambook needs to be the sharing financial system platform that takes care of them.

The corporate recently raised $2.5 million at a $12 million valuation, and I managed to speak it into letting me share its pitch deck with you to see how the corporate wove its story to its traders.


We’re in search of extra distinctive pitch decks to tear down, so if you wish to submit your individual, here’s how you can do that


Slides on this deck

Glambook raised its funding with a 19-slide deck, they usually agreed to share it with us in full:

  1. Cowl slide
  2. Downside slide
  3. “Unsolved for a purpose” — alternative slide
  4. Resolution slide
  5. Worth Proposition slide
  6. “Individuals love our product” — product validation slide
  7. Market slide
  8. Addressable market slide
  9. Traction slide
  10.   “Why Now” — timing slide
  11.   Positioning slide
  12.   Enterprise Mannequin slide
  13.   Go-to-market slide
  14.   Street map slide
  15.   Social Influence slide
  16.   Crew slide
  17.   “Right here is our story” — the “why us” slide
  18.   Abstract slide
  19.   Contact slide

Three issues to like

For an early-stage firm, Glambook has lots going for it — it’s seeing significant traction and operates in an fascinating market. The largest problem the corporate has to beat is convincing traders that it is a market that’s, certainly, clamoring for a expertise makeover. And it does a fairly rattling good job.

Listed here are three issues that work significantly effectively:

Tractiooooooooooooon

[Slide 9] Traction: when you have it, you’re laughing all the way in which to the financial institution. Picture Credit: Glambook

Is your staff terrible? Is your product rubbish? Is your market area of interest? I’m not saying that any of these issues apply to Glambook, however normally, none of it issues when you have traction.

You possibly can counter nearly each query with: “Maybe it’s silly, however have a look at the numbers. It’s working!” Actually, the query turns into why it really works, and for those who can hold it working, even at scale.

For a comparatively small, $2.5 million spherical, having 20,000 prospects throughout 38 nations is spectacular. (Though I additionally observe that a very powerful traction metrics — How sticky is it? What number of orders are facilitated? How a lot income is being generated? — are lacking.)

The story Glambook is promoting right here is that “Issues are altering, and we’re proper there because it does,” which is the proper place to be as an early-stage startup.

Extra importantly, saying there are subscription gross sales taking place with out together with month-to-month or annual recurring income figures isn’t nice storytelling. I’m impressed by the variety of nations and the variety of professionals on this slide, however I additionally wish to know the variety of purchasers and the worth of the subscriptions. Not together with these figures makes me instantly suspicious.

These are asides, although. The corporate is exhibiting actual, measurable, essential figures. The takeaway right here is that if your organization has these, present them off with pleasure. Why? VCs put money into inherently high-risk companies. Any traction — and any progress — goes a good distance towards exhibiting that the enterprise is at the least partially de-risked.

As I discussed, for those who’ve received traction, you’re doing one thing proper, and that one thing can in all probability be developed into an excellent firm a method or one other.

A rising tide

[Slide 10] A rising tide raises all boat. Picture Credit: Glambook

Glambook makes use of this slide to inform the story of a market in evolution. In 2019, 54% of hairdressing and barbering professionals have been self-employed, and by 2020, that had grown to 60%.

I’d have cherished to have a graph pulling this information again additional into the previous for an extended timespan so I may see extra of a development, however there’s one thing highly effective taking place on this market, certainly. The story Glambook is promoting right here is that “Issues are altering, and we’re proper there as they do,” which is the proper place to be for an early-stage startup.

When you can weave macroeconomics and large societal modifications into your pitch and showcase how you might be benefiting from them, you doubtlessly have a winner.

This slide is titled “Why now,” however I believe it walks hand in hand with one other slide, titled “Unsolved for a purpose.” I’ll speak extra about that later, however suffice it to say that with this deck, the corporate indicators a few of its greatest challenges with out providing a 100% passable reply.

“This market is greater than you’d suppose”

A huge market opportunity

[Slide 7] An enormous alternative. Picture Credit: Glambook

A variety of the time as a VC, you’ll be pitched corporations in industries and markets you aren’t that accustomed to. I needed to sit with that for a second on this case.

Beauticians, hairdressers and barbers — is that basically a large enough market to construct a enterprise empire round? The U.Ok. has a inhabitants of 67 million or so, so if these numbers are okay, there’s round 1,400 folks per hair and wonder enterprise. That must imply that round 4% of the U.Ok. inhabitants works as beauticians, hairdressers and barbers.

Simply as a intestine examine, that sounds a bit of bit excessive to me, however a fast Google search leads to the article the corporate cites on this slide, which seems to confirm those numbers. That’s thrilling, not least as a result of just a few searches additionally don’t establish a transparent market chief on this house. Might Glambook turn out to be that market chief?

The pitch right here is barely unfocused: Glambook is a Berlin-based firm that makes use of lots of U.Ok.-based stats whereas additionally saying it has prospects in 38 nations (I’ll get to that in only a second as effectively.). The essential a part of this specific slide is illustrating that there’s an enormous market that’s ripe for disruption.

As an investor, that’s the form of factor that makes me lean ahead and pay further consideration.

In the remainder of this teardown, we’ll check out three issues Glambook may have improved or completed in another way, together with its full pitch deck!

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