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Ex-salesman Earnest Morgan is back at dealership smoking ribs

Earnest Morgan now smokes Texas-style barbecue ribs in the Infiniti showroom where he used to sell Q50s.

Morgan was the top salesman at Crest Infiniti and among the top 6 percent for the brand nationwide, before quitting to focus on the church he had founded and, eventually, a barbecue food truck.

Crest, in the Dallas suburb of Frisco, persuaded Morgan to come back — not as a salesman, but as its pitmaster. He and his wife, Cicely, turned the cafe by the service department into Earnest B’s BBQ, a busy lunch spot.

Even Texas Monthly, the state’s unofficial barbecue bible, has taken notice of Morgan, a Mississippi native the Frisco Chamber of Commerce named Citizen of the Year in March.


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