eCommerce Blogging: Does Your Site Need a Blog?

If you could snap your fingers and get customers on autopilot, would you do it? If you’re like most ecommerce business owners, you probably answered that question with the words, “Where do I sign up?”. What you might not know, however, is that ecommerce blogging can help you accomplish all of that and more. To find out more about cnnislands click here.

Keep reading to find out how blogging for ecommerce can drive big-time results for your business.

1. You Can Get More Customers for Free

Between the price of ads and the cost of offline advertising, marketing expenses can be enormous for ecommerce companies. But while people will spend a lot of time talking about how SEO for ecommerce websites can save money, having too many keywords in your main pages can make for a clunky customer experience.

When you have a blog, targeting low competition keywords becomes a lot easier. And because you can write posts around hundreds of keywords, next week’s blog posts can generate free leads for years at a time.

2. You Can Teach People How to Use Your Product

Anyone with a driver’s license can safely get you from point A to point B. But when you put a professional stunt driver behind the wheel, even an old, end-of-its-life beater can do stunning feats.

What does this have to do with ecommerce blogging? Everything. Because at the end of the day, nobody will be more familiar with your product than you.

Are 99 percent of customer service calls revolving around the same 10 or 20 questions? Do the reviews on your ecommerce website suggest that people are using your product incorrectly? Since ecommerce companies often don’t have the luxury of being able to do in-person demonstrations, blogs are a perfect opportunity to help customers become more proficient with their use of your product.

3. You Can Establish Yourself as an Industry Expert

Adobe discovered that 7 in 10 people in the UK will buy more from companies they trust. And with so many people wanting to work with brands that are at least not scammers, chances are that there are similar numbers to be found in North America.

The good news for marketers is that trust can be established in multiple ways. You can use customer reviews, copywriting, or even a simple pattern of over-delivering to demonstrate that you know what you’re talking about. But even so, the medium still matters.

Videos can be long and difficult to finish. Ads only allow you to reveal a snippet at a time. Your blog gives you all the space you need to drill your expertise home while gently directing people to your online store.

Get More Sales With Ecommerce Blogging

For many people who run an ecommerce store, blogging isn’t a top priority. In fact, depending on who you ask, some marketing teams will openly ask questions about whether websites need a blog to be successful.

If you want to take your business to the next level, ecommerce blogging can help with reputation management, customer service, and lead generation. All you need to do is create a content calendar.

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