Creating a Senior Living Marketing Plan That Works

In 2021 alone, over 3 million baby boomers left the labor force due to retirement. As this population retires, most of them are exploring the option of assisted living arrangements.

If you own a senior living facility, you need a marketing plan that will attract more senior residents. Marketing for senior living can be challenging because seniors may be reluctant to move into senior living facilities.

You’ll also need to market to both seniors and their adult children. These challenges mean your senior living marketing plan has to be stellar.

Here, we’ll give you a few tips on creating the perfect senior living marketing plan.

Understand Your Target Market

Your first step in creating a senior living marketing plan should be to understand your target audience. Find out who makes up your target audience, their income, location, and what they’re looking for in a senior living facility.

This includes understanding the needs of both seniors and their adult children. Once you know your target market, you can create marketing messages that resonate with them. The research will help you be more specific in targeting the needs of your target audience.

Have a Clear Unique Selling Proposition

Your Unique Selling Proposition (USP) sets your business apart from the competition. For example, do you offer more personalized care, or do you have a better location? The USP could also be services that cater to a specific demographic, such as seniors who love art.

Once you know what makes you unique, you can create marketing messages that highlight your USP. You should include your USP in your website and other marketing materials. The message might be all it takes to convince seniors who are worried about giving up their social life.

Have an SEO Plan

When planning your senior living digital marketing, you should think about how you will ensure your facility appears on the first page of search results. Otherwise, your target audience won’t find you.

You can consider strategies like long-tail keywords and getting high-quality backlinks. You can also opt for an SEO-optimized blog. You’ll need to use relevant keywords in your content.

For example, you can answer any questions that baby boomers frequently ask. Such content will position you as an expert in the industry and help you rank in search engines. You should also optimize your website for mobile-friendliness.

Improving your online visibility through SEO isn’t easy. It’s best to work with an experienced senior living marketing agency to ensure your website ranks highly. The agency will also help you in areas like Google Ads.

Focus on Social Media Platforms

One of the best ways of marketing senior living facilities is through social media marketing tactics.

You should think about how you’ll increase and manage your online presence. This is an essential step because most seniors and their children are likely to start searching for a facility online.

More seniors have a strong presence on social media platforms like Facebook and Twitter. So, consider starting a Facebook page or Twitter account for your senior living facility. You can use these channels to share content and answer any questions that potential residents might have.

Create a Stellar Senior Living Marketing Plan

Creating a senior living marketing plan is essential in helping your facility stand out from the competition. Start by taking the steps in our article, and you’ll be sure that your marketing tactics are effective and resonate with seniors and their families.

For more helpful tips, check out the rest of our website.