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Apple, Google, Amazon set to launch new devices: What to anticipate


Apple launches the iPhone 13 within the UK

Ming Yeung | Getty Photos

Apple, Google, Amazon, Samsung and different corporations are teeing up for a busy fall full of a number of new gadget launches.

It is like clockwork. Large tech corporations launch the most recent merchandise, like telephones, watches, and even robots and flying security drones, starting in August and up by means of November, to gear up for the vacation purchasing rush.

Samsung kicks it off subsequent week, on August 10, when it is going to announce new folding telephones, giving it an opportunity to draw shoppers earlier than Apple holds its iPhone occasion in September. The brand new merchandise at Apple’s fall occasions have a direct influence on the corporate’s steadiness sheet. The vacation quarter is usually Apple’s largest. It reported record revenue last year for the three months ended Dec. 25, for instance.

In the meantime, Google has promised to launch its subsequent cellphone with a model new chip, and its first Apple Watch competitor, this fall. And remember Amazon: It usually publicizes new Echos, Fireplace TV merchandise and typically tosses in just a few surprises, like final 12 months’s Astro Robotic, at an occasion held someday between September and November.

There’s rather a lot, so this is a rundown of what to anticipate.


This is what to anticipate: Samsung will debut the next generation of its foldable smartphones — the teasers have confirmed that — together with the Galaxy Z Fold 4 and the Galaxy Z Flip 4.

Customers can already reserve one of these new smartphones, although they have not been introduced but. Among the chief complaints surrounding foldable telephones have been the value of the higher-end Galaxy Z Fold mannequin and the plain seam that interrupts the cellphone’s show. Any value drop or upgrades to make the fold much less apparent shall be notable. Samsung usually publicizes new earbuds, tablets and smartwatches to compete with Apple’s iPad, AirPods and Apple Watch, too.

This is what it launched final August: Final 12 months, Samsung unveiled the Galaxy Z Fold 3, which was priced at $1,799 and the Galaxy Z Flip 3 for $1,000. It additionally introduced the Galaxy Buds 2 headphones and the Galaxy Watch 4.


This is what to anticipate:

Apple’s reportedly planning 4 iPhone 14 fashions this 12 months, based on Bloomberg, which mentioned we will count on new options like an always-on display on the higher-end Professional fashions. The identical report mentioned Apple could ditch the 5.4-inch iPhone mini and as a substitute launch a extra reasonably priced big-screened iPhone with a 6.7-inch display. That implies Apple will launch an iPhone 14, an iPhone 14 with a much bigger display, the iPhone 14 Professional and the iPhone 14 Professional Max.

Apple can be set to unveil three new Apple Watch variations, together with a brand new entry-level SE mannequin, an ordinary Collection 8, and a rugged version geared toward excessive sports activities, based on Bloomberg. The AirPods Professional earbuds are due for an replace, and there is nonetheless talk of Apple’s first mixed reality headset, however these might additionally come later.

Nonetheless, Apple’s combined actuality headset would mark the corporate’s first main product launch because it unveiled the Apple Watch in 2015. The headset will mix parts of digital and augmented actuality, permitting customers to put digital content material on high of the actual world, based on Bloomberg. Apple has been working onerous on VR content material, enlisting Jon Favreau to develop video content material for its headset, the New York Times said in June.

What it launched final September: Final 12 months at its fall product event Apple introduced a brand new iPad and iPad mini, the Apple Watch Collection 7, the iPhone 13, the iPhone 13 mini and the iPhone 13 Professional Max.


Whereas Google does not make a lot income from its {hardware} enterprise, it is going to launch its first smartwatch and the Google Pixel 7 because it continues to attempt to construct momentum within the {hardware} market.

This is what to anticipate: Google has introduced devices in October for years. Again in Could at its I/O occasion, Google teased what’s on deck. Its latest cellphone, the Pixel 7 may have a second-generation Tensor processor and a glass design with a brand new aluminum digicam bar. A bigger Pixel 7 Professional mannequin will ship with a triple-lens digicam. However we do not know a lot about what else is new in regards to the telephones, like the costs, or what the cameras and new chip are able to, so count on to listen to all about that.

Google additionally teased its Pixel Watch, the corporate’s first smartwatch, which is able to launch this fall. In a tweet on Could 11, Google mentioned the watch, “options the very best of Google, plus Fitbit well being and health experiences.” So, count on some type of software program tie-in that gives new health and well being options.

It is attainable we might see updates to at the least one Google Nest product. A current FCC submitting by Google described a product their engaged on as a “wi-fi gadget,” with connectivity ports just like present Nest gadgets, according to 9to5Google. It hasn’t introduced new Nest thermostats or audio system since 2020, so these could possibly be on deck.

What it launched final 12 months: Final August, Google introduced new Nest cameras and doorbells. Then, in October, Google unveiled all the main points of its Pixel 6 and Pixel 6 Pro smartphones. These have been the primary smartphones to run on Google’s Tensor chip as a substitute of Qualcomm’s processor.


This is what to anticipate: Amazon traditionally holds its {hardware} occasion someday within the fall, when it publicizes a slew of devices, starting from new Echos (like final 12 months’s Echo Present 15, pictured above) to glasses with Alexa built-in and extra.

The fourth-generation Echo speaker launched in October 2020, in order that’s due for an replace until Amazon continues to experiment with new kind elements. Likewise, Amazon usually publicizes updates to its Fireplace TV merchandise within the fall.

For the previous two years, Amazon’s Ring has been teasing the Ring Always Home Cam, a flying drone digicam for house safety. It nonetheless hasn’t launched, so it is attainable we’ll discover out when it is going to hit the market.

This is what it launched final 12 months: Amazon had few surprises in retailer final 12 months, so this 12 months could possibly be simply as thrilling. Amazon debuted its Astro home robot, which continues to be solely out there by invite-only. It additionally introduced its first good thermostat, the first Amazon-branded TV sets, the Echo Present 15 and a brand new Halo View health tracker.


This is what to anticipate: Meta, previously Fb, might have a brand new digital actuality headset on deck.

Bloomberg mentioned in July that Meta is gearing as much as announce the Meta Quest Professional digital actuality set later this 12 months. It can reportedly price greater than $1,000 and may have a greater display, improved cameras and assist for improved graphics.

Meta’s Quest 2 headset is presently the most well-liked available on the market. As different gamers enter the race to develop the so-called “metaverse,” Fb’s guardian firm might want to proceed to advance its {hardware} to remain within the lead. And it might need to get one thing out forward of no matter Apple is planning.

This is what it launched final 12 months: Final September Fb unveiled its up to date Portal video-calling devices. It hasn’t launched a brand new model of its Oculus gadget since September 2020.

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