Alfa Romeo Tonale on awareness tour
Alfa Romeo’s most critical markets are New York, New Jersey, Southern California and south Florida, so it’s no surprise the Tonale will be making appearances in those locations. The brand accounts for 4 percent of luxury sales in those regions, Dominique said, more than double its 1.8 percent national market share.
Now that the New York crowd has had a chance to see the Tonale, it’s heading to Florida to leverage the Formula 1 Miami race that’s expected to draw big crowds next month.
The brand will have a Tonale display at Las Olas Oceanside Park in Fort Lauderdale, where 250,000 spectators can get a look at it. Dealers and media in the Miami region will be given walkarounds.
The vehicle might then head to the F1 race in Montreal in June. Around that same time, Los Angeles media will get time with the crossover with a walkaround. Also on the schedule are appearances at Monterey Car Week in August, the Detroit auto show in September, and F1 races in Mexico City and Austin, Texas, in October.
Like the Tonale, Dominique also is on the move.
He was in New York to meet with dealers at the auto show, and in June he’ll speak at the Alfa Romeo Owners Club National Convention in Coronado, Calif.