Did you know that the average American streams 8 hours of content daily? With so many streaming services and apps such as YouTube, Netflix, Disney+, Apple TV+, and Paramount+, there is no shortage of consumable stuff.
With so much competition out there, how can you even stand a chance? This is why video marketers have to think outside of the box. By learning what the consumer wants, they will have a leg up against the rest.
When comparing vlogging vs blogging, video is without a doubt the winner. To take advantage of this medium and learn the benefits of video marketing, read below.
1. E-Mail Marketing Campaigns
Employees get inundated with enough e-mail as it is.
For a friendly, more interactive approach, adding video to your e-mails will increase your click-through rate immensely. The next time you run an e-mail marketing campaign put “video” in the subject line and see what happens.
There is something to be said about the impact video has when compared to the written word. Some information come through much easier with online video marketing. This is in part due to being able to feel the emotion and body language of the one delivering the content.
2. Search Engines
Search engines like Google seek out content that engages viewers. Video marketers know this and take advantage of it.
We encourage you to start a YouTube channel since it’s the biggest search engine behind Google. The more visibility you have on the web, the better your chances are of getting higher rankings on Google. Your audience will love the video marketing ideas you produce and feel connected to your brand in a whole new light.
3. Trust and Credibility
In the age of the internet, people love the transparency of their brands. They love to feel a close-knit connection and even form a parasocial relationship.
One of the biggest benefits of video marketing is being able to build this trust and credibility in a more organic way. See your videos as a way to educate your customers that allows making informed decisions.
This foundation of trust will turn into sales.
As video marketers, never forget who your videos are actually for—other people. When you have something funny, unique, or interesting people will share it. Who knows, your videos may even go viral.
Other than YouTube, we advise you to set up accounts on all social media platforms that have video capabilities such as TikTok, Instagram, and Facebook. You could even hire a video production company to get some behind-the-scenes action.
Video Marketers Are a Must
If you haven’t noticed by now, video marketers matter when it comes to online content. The internet is becoming more and more video-based and will continue to do so. The more you hone your video skills, the better you and your team will be, right?
With things like AR, VR, and the metaverse on the horizon, the possibilities are endless. To stay up to date on business, technology, and video, we encourage you to read our blog.
