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27-year-old Bohemian prince raises $300,000 in NFTs to protect and share castles and historic artifacts


CNBC’s MacKenzie Sigalos and William Rudolf Lobkowicz within the Household Chapel of the Lobkowicz Palace depicting an early 18th-century altarpiece portray of St. Wenceslas, patron saint of the Czech nation.

Home of Lobkowicz

PRAGUE — It’s previous midnight on a Friday on the Lobkowicz Palace within the Prague Citadel advanced. A 27-year-old Czech prince, William Rudolf Lobkowicz, is crawling on the laborious stone ground, taking care to not set off the alarms behind the guardrails that partition the fortress’s daytime guests from the Sixteenth-century portraits hanging on the stone partitions.

He is looking for an outlet so he can plug a 30-foot extension twine into the wall. The twine powers digital camera tools for use in a reside broadcast taking place round 1 a.m. which can function the story of his household on a CNBC primetime present in New York. Lobkowicz will likely be behind the digital camera for the shot, however that does not matter to him. He merely desires to share one of many world’s best personal collections of masterworks with the general public.

A younger prince in an historic fortress stashed with priceless artwork feels like the start of a fairytale, however his life is much from a Disney adaptation.

The palace feels extra like a crypt. On the top of Bohemian summer time, the humidity clings to our pores and skin, and it’s pitch black past the glow of the stark fluorescent lighting that runs alongside the excessive stone ceilings. Every time Lobkowicz involves a door, he reaches all the way down to a cumbersome keyring that appears prefer it belongs to a monk in a monastery and fumbles for the precise key to let him via — and there are dozens of doorways on every ground. Every door leads us deeper into the darkish stone labyrinth, deeper into the previous.

William Rudolf Lobkowicz strolling via the Prague Citadel advanced.

Home of Lobkowicz

He and his household don’t reside on this or any of their different ancestral castles or palaces. As an alternative, they reside in private flats a ten-minute drive away. To remain previous 10 P.M. on a Friday evening, Lobkowicz has to get particular permission from the navy guards who patrol the grounds.

William, his two sisters, and fogeys have devoted their life’s work to sustaining what’s left of their ancestral heritage: Three castles, one palace, 20,000 moveable artifacts, a library of roughly 65,000 uncommon books, 5,000 musical artifacts and compositions — together with an early copy of Beethoven’s fifth symphony — and 30,000 containers and folios, a few of which have by no means been opened. All of it was stolen, twice. First by the Nazis, then by the Communists.

“You realize, most individuals see the attractive artworks and castles and suppose that this all comes extremely straightforward,” Lobkowicz says from the Habsburg Room, a portrait gallery on the second ground of the palace. “However in actuality, behind the scenes, we’re working tirelessly day and evening to protect and shield this stuff. No one’s going to care about this stuff as a lot as we do.”

William Rudolf Lobkowicz inspecting previous household pictures within the Lobkowicz Archives.

Home of Lobkowicz

His voice is drained at this late hour, however his youthful enthusiasm nonetheless shines via.

To guard his household’s previous, Lobcowicz has embraced the longer term. The world of cryptocurrency and non-fungible tokens is intangible and summary, a set of mathematical formulation operating on computer systems unfold everywhere in the world. The younger prince has turned to those digital instruments to safeguard and restore the artifacts that maintain a lot nostalgic worth for the household — and, he hopes, for a number of the remainder of the world, as nicely.

It isn’t nearly promoting NFTs to help cultural monuments, nevertheless it’s additionally taking a look at how can we protect a file of our historical past?” explains William. “Blockchain expertise gives an immutable file of our cultural heritage, which you’ll be able to protect on chain, and that is one thing that is by no means been performed earlier than.”

CNBC’s MacKenzie Sigalos excursions Lobkowicz Palace at Prague Citadel with William Rudolf Lobkowicz.

Home of Lobkowicz

An immutable file

The palace is housed throughout the Hrad, the identify given by locals to Prague Citadel, which looms over the town. The sprawling advanced was as soon as the seat of Bohemian kings. Now, it is dwelling to Czech presidents — and The Lobkowicz Collections, a physique of labor relationship again greater than 2,000 years.

The collections, which had been painstakingly re-assembled over 25 years via a course of generally known as restitution, function world-famous work by Bellotto, Bruegel, Canaletto, Cranach, Rubens, and Veronese, in addition to ceramics spanning 5 centuries, 1,200 items of arms and armor, and string and wind devices, together with trumpets gilded in gold and adorned with rubies. The gathering additionally contains early manuscripts and scores, together with a number of Beethoven symphonies and his Opus 18 String Quartets, some marked with the composer’s unique corrections.

The Lobkowiczes take none of this as a right. Their castles and artifacts had been stolen twice by two completely different authoritarian regimes.

Lobkowicz Palace (a part of the Prague Citadel advanced).

Home of Lobkowicz

In CNBC’s first dialog with William — an almost two-hour Zoom name from New York to Prague — he shared a translated quote from Jan Viktor Mládek, a member of Czechoslovakia’s post-communist authorities and a former Worldwide Financial Fund official: “When a nation’s tradition survives, so too does the nation.”

William has turned over that line in his head fairly a number of instances within the final couple years since making this mission his life’s work. To him, the energy of a rustic rests on preserving the cultural roots which outline it.

After the autumn of the Soviet Union in 1991, the democratically elected president of the newly shaped Czechoslovakia handed restitution legal guidelines enabling Czechs to assert again property stolen underneath Communist rule. William Sr., then 29 years previous, heeded the decision and uprooted his life as an actual property dealer in Boston to return to Prague.

William Lobkowicz Sr. inspecting harm to the inside courtyard façade of Nelahozeves Citadel.

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There is no definitive “easy methods to” guide on restoring stolen gadgets to their rightful proprietor. It is a convoluted train that includes submitting 1000’s of separate claims and may take many years. A number of the claims fail, or are by no means resolved.

“Once we first got here again to the Czech Republic and restitution started, it was the Wild West, and you actually did not have any marketing strategy by any means,” explains the youthful William of his father’s quest.

William Sr. traversed the nation in a small Škoda Favorit, carrying with him the meticulous lists saved by the Communists after they confiscated the household’s artifacts.

Alexandra Lobkowicz with a colleague observing the renovation of the Balcony Room of the Lobkowicz Palace, c. 2005.

Home of Lobkowicz

“Our objects had been taken to over 100 areas, so we crisscrossed Czechoslovakia to recuperate tens of 1000’s of movable objects,” he stated. “We in all probability coated a whole lot of 1000’s of miles.”

As soon as the property was reclaimed, the household had to determine easy methods to pay to revive it. William’s grandfather, Martin, cashed in his pension and gave it to William Sr., telling him to “attempt to not lose all of it” — and that was it when it comes to upfront capital commitments.

Masking the prices of restoration is the household’s enterprise, and makes up a full-time job for every member of the Lobkowicz family, full with weekly enterprise conferences on Tuesdays. (Sunday is reserved for private updates at household dinner.)

However protecting the enterprise afloat has been a hustle, requiring more and more inventive monetary acrobatics.

The Lobkowicz household, 2019.

Home of Lobkowicz

Collections belonging to the Lobkowiczes have been declared Czech cultural monuments, to allow them to’t promote any items to assist pay to revive the remaining. In the meantime, conventional philanthropy channels are operating dry as museum patronage continues to fall.

To make a foul state of affairs worse, the state has strict guidelines governing restoration protocols which may sluggish the renovation course of and make it dearer. There’s additionally fierce competitors for a restricted variety of grants earmarked to fund cultural heritage initiatives. Citadel possession is not a lot of a novelty in Europe, and particularly not within the Czech Republic, which ranks amongst one of many continent’s prime locations for essentially the most castles per sq. mile. Actually, some state governments and cities are auctioning off castles underneath their custodianship, as a result of they do not have the money to take care of them.

To maintain the whole lot afloat, the Lobcowiczes have generated earnings from issues like fortress excursions, the present store, and internet hosting occasions akin to weddings and company retreats. It additionally means interesting to donors, making use of for grants from the federal government, and securing loans — typically at sky-high rates of interest.

“My father needed to take out loans with 20% revolving curiosity, constantly asking the banks for extensions,” the youthful William stated of the early days, when his father first started restoring the household’s castles and artifacts.

Alexandra Lobkowicz organizing c. Seventeenth-century searching rifles from the Lobkowicz Collections onto new shelving within the Lobkowicz depository.

Home of Lobkowicz

Fortuitously, William Sr. had a devoted companion within the quest.

A yr into his new life in Prague, the elder William’s girlfriend (now spouse of 30 years), Sandra Florescu, flew over to assist him. Coming to Prague meant leaving her function as a sixth grade trainer in Boston’s Again Bay, however she by no means stopped being an educator.

She has launched and run a number of instructional packages in reference to the collections, together with the junior curator program, which is now being modeled by faculties around the globe.

It helps that she hung out on the Sorbonne in Paris, learning high quality arts.

The couple appeared destined for one another, with intertwining household histories that return centuries.

Within the early 1600s, their ancestors, who had been diplomats and advisors to their respective kings in Bohemia and Romania, met in Prague to strategize about easy methods to defeat the Turks who had been threatening the Habsburg Empire. Quick ahead to the early Nineteen Twenties, when Sandra’s grandfather, Radu Florescu — who had two diplomatic postings in Prague — seemingly crossed paths with the elder William’s grandfather, Max, additionally a diplomat. They had been reunited in London throughout World Battle II, each serving their respective international locations’ struggle towards the Nazis.

Sandra and William, too, had been serendipitously linked as refugees and younger adults residing in Beacon Hill in Boston.

Sandra first noticed her now husband from the window of her condominium, years earlier than they really met in individual. William Sr. was booming out the lyrics to “Chanson d’Amour” that was enjoying on his Walkman, making ready for live shows he carried out within the space with the hopes of changing into an expert opera singer sooner or later.

Alexandra and William Lobkowicz with child William Rudolf opening their first exhibition in 1995.

Home of Lobkowicz

Safeguarding these recollections and people of their ancestors — in addition to the cultural legacy they collectively fought to revive — is the place their son’s blockchain ambitions come into sight.

“We have handled shedding our collections twice and regaining them twice because of authoritarian regimes, however the way in which we bought them again was truly via the receipts they saved,” defined the youthful William.

Each regimes tracked the method and the provenance historical past of those items, so William Sr. was capable of hint possession and determine the place they’d been over time. Cryptocurrency blockchains — an immutable ledger tracing the provenance of digital artifacts — are an up to date model of these meticulous lists saved by authoritarian regimes.

Solely this time, the ability to trace these artifacts is within the fingers of the rightful homeowners.

Nazi officers observing plans throughout their occupation of Roudnice Citadel in 1939. The fortress was became an SS coaching camp.

Home of Lobkowicz

The insurgent princes

“What I am doing proper now, I do not suppose is any completely different from any of my predecessors. Every prince did one thing fully completely different primarily based upon the instances they lived in,” William stated.

The Lobkowicz princes have a historical past of being rebels, every breaking custom in their very own method.

Take the seventh prince, Franz Joseph Maximilian (1772-1816), who made a giant wager on Ludwig van Beethoven again when the composer was nonetheless a relative unknown. Beethoven famously integrated a further French horn into his orchestra for the Eroica symphony at a time when individuals thought that type of sound was blasphemous.

Joseph gave the renegade composer an annual stipend, in addition to musicians and live performance areas, almost bankrupting the Home of Lobkowicz within the course of. Whereas the prince was his patron, Beethoven was free to compose music that revolutionized the symphonic world. In return, Beethoven would dedicate a few of his best works to the Prince, together with his third (Eroica), fifth, and sixth (Pastoral) Symphonies.

Renovated Beethoven Room on the Lobkowicz Palace.

Home of Lobkowicz

Then there was William’s nice grandfather, Maximilian Lobkowicz (1888-1967), who realized that the world of his princely predecessors was changing into out of date. The tip of World Battle I introduced the autumn of the Austo-Hungarian Empire and the rise of impartial nation states, together with a democratic Republic of Czechoslovakia.  

Max, then a younger lawyer and Czech patriot, embraced and supported the democratic beliefs of this new republic. When hereditary titles had been abolished with the formation of the brand new state, he gladly forfeited his aristocratic label. It was a break from custom so profound that his personal father, Ferdinand Zdenko (1858-1938), refused to talk to Max for a decade.

Along with his Bohemian princely pedigree on his father’s aspect, William’s maternal line traces again to a first-rate minister in Bucharest and an historic and noble Romanian boyar household. He additionally has blood ties to the real-world noble upon whom Bram Stoker primarily based his legendary Depend Dracula — the world’s most well-known fictional vampire.

CNBC’s MacKenzie Sigalos excursions Lobkowicz Palace at Prague Citadel with William Rudolf Lobkowicz.

Home of Lobkowicz

Regardless of lineage linking him to noble households throughout Europe, Lobkowicz can also be very American. His paternal grandfather started his profession as a door-to-door salesman promoting Cutco knives after marrying a dentist’s daughter from Kentucky.

William dropped his British accent for an American one on the age of seven and fried mozzarella sticks at Harvard’s Eliot Home Grille to earn pocket money in faculty.

Though he made the Forbes “30 underneath 30” record final yr, the prince would not personal a automobile and takes a tram to work.

He provides fortress excursions in free pockets of time throughout the day to financial institution money for the restoration fund, whereas concurrently operating the digital innovation initiatives for House of Lobkowicz.

William Rudolf Lobkowicz welcoming visitors at Non-Fungible Citadel 2021.

Home of Lobkowicz

Now he is making use of that humble renegade spirit to study the whole lot he can in regards to the expertise he believes will help protect the household legacy.

Each summer time, the world’s prime blockchain builders and cryptographers descend on Paris to hack, code, and speak store. The flagship occasion is a conference called EthCC (brief for Ethereum Neighborhood Convention), however the primary attraction has given rise to dozens of ancillary gatherings specializing in matters operating the gamut from web3 and ethereum’s rival blockchains — to the metaverse.

The variety of programming and other people is why Lobkowicz headed to Paris once more this yr. He would not go to talk on panels or attend blowout events at venues like the enduring Moulin Rouge. As an alternative, he prefers to fly underneath the radar, sitting on the periphery of an viewers however at all times listening intently.

For him, unlocking the potential of blockchain expertise comes all the way down to talking with builders on the bottom to create technical options to the very real-world issues he faces every day.

“Crypto is a device to proceed engaged on the issues we’re doing. It is like a membership card to a complete world of historical past and tradition,” he stated.

NFT Intestine Shot on show (subsequent to the unique portray) on the Lobkowicz Palace, the sale of which financed the restoration of a number of portraits of officers within the Lobkowicz Collections.

Home of Lobkowicz

To this point, the prince has tried out a pair alternative ways to include blockchain expertise into his work with The Lobkowicz Collections. Most profitable up to now has been promoting NFTs to help particular conservation wants.

The household takes a portray that wants restoration and mints a picture of the portray as an NFT. The provenance of the donation and donor can also be included on chain. From there, they set the value of the NFT at the price of the restoration of the bodily work tied to the token. The one that buys the NFT then receives a second NFT on the finish of the restoration course of as a token of their patronage.

“We try to convey individuals on the journey of philanthropy and be fully clear with them about the place their cash goes,” defined William.

So far, the Home of Lobkowicz has efficiently financed greater than 50 artwork restoration initiatives via this proof-of-patronage philanthropic mannequin — together with a Seventeenth century portray, “A Wild Boar in a Panorama,” which was featured in Wes Anderson’s movie “The Grand Budapest Resort.”

Work from the Lobkowicz Collections awaiting their restoration in an atelier, financed by the sale of NFTs throughout Non-Fungible Citadel 2021.

Home of Lobkowicz

Collectively, the household has raised $300,000 via the sale of NFTs.

When requested whether or not he was anxious about the truth that the value of NFTs has fallen off a cliff in the previous few months, Lobkowicz stated that the increase and bust cycle of the market would not actually have an effect on their enterprise mannequin. If a restoration prices $4,000, that’s precisely what they cost for the piece — and it both sells or it would not.

He additionally sees NFTs as a method to unlock new methods of reaching a extra various viewers and making a neighborhood of patrons and supporters who’re curious about interacting with their collections in a extra modern method.

“It is necessary for individuals to grasp that this is not about simply JPEGs hooked up to a digital receipt — we’re speaking about completely different purposes that may change the way in which we construct communities of people that care about tradition and see the potential of utilizing web3 expertise to protect it,” defined Lobkowicz.

Non-Fungible Citadel 2021 Exhibition on the Lobkowicz Palace.

Home of Lobkowicz

POAPs — or Proof of Attendance Protocol — are a subset of NFTs that function a kind of attendance sheet for occasions, or particular experiences. The prince plans to check out POAPs throughout the subsequent installment of Non–Fungible Citadel, an annual exhibition and convention (operating Nov. 4–5 in Prague) that bridges the most important names in conventional artwork to the world of web3 and crypto.

“We are going to create POAPs for experiences that you’ve there, whether or not you are getting bread and salt (a standard Czech invitation ritual) as you enter the delivery home of the world-renowned Czech nationwide composer Antonín Dvořák — otherwise you’re listening to a string quartet,” he stated.

POAPs might additionally finally be used to improve ticketing and membership packages for museums.

Additionally on Lobkowicz’s to-do record for the following few months? Entering into quadratic funding, which is a method to crowd-raise a central crypto treasury that’s then used to fund public items initiatives within the ethereum ecosystem — all with the assistance of an algorithm designed to optimize spending choices.

William Rudolf Lobkowicz explains to CNBC’s MacKenzie Sigalos the renovation strategy of the Chinese language Belvedere room inside Lobkowicz Palace at Prague Citadel.

Home of Lobkowicz

Most just lately, he is been testing out purposes within the metaverse.

Lobkowicz labored with Somnium — a digital actuality world constructed on the ethereum blockchain — to place one of many rooms within the palace in Prague into the metaverse.

The household offered an NFT comparable to the three-month restoration of this room, generally known as the Chinese language Belvedere, for $79,000 to Oxb1, a well-known crypto influencer.

A glance contained in the Chinese language Belvedere room within the metaverse.

Home of Lobkowicz

A glance contained in the Chinese language Belvedere room within the metaverse.

Home of Lobkowicz

It is a check case that might show helpful because the household strikes to revive different properties in pressing want of restore.

Take Roudnice Citadel, a 40 minute drive north of Prague. To revive the 200-room palace to its former grandeur would as we speak require tens of thousands and thousands of {dollars}.

It already prices a small fortune to warmth the fortress within the winter simply sufficient to maintain the pipes from freezing and bursting open. In the summertime, leaks are commonplace, just like the one which cropped up on a Saturday morning throughout my keep in Prague. That may translate into main harm, mould, and even collapsing ceilings.

The continuing upkeep and renovations have additionally been difficult by modifications made throughout the 41-year Soviet occupation, together with retrofitting a live performance corridor with a basketball court docket.

Roudnice Citadel, the previous ducal seat and residence of the Lobkowicz household.

Home of Lobkowicz

One other execution, although nonetheless in its infancy, is popping Renaissance portraits of robes worn by girls of the court docket into gaming skins – a market value $40 billion globally.

William can also be desirous about digitizing the household’s stockpile of historic weapons to promote as NFTs (full with the story of their provenance) for use in a gaming setting.

That might additionally assist with the $400,000 price ticket to revive and catalogue their stock – which is without doubt one of the most necessary personal arms collections in Europe.

CNBC’s MacKenzie Sigalos and Ileana Lobkowicz leaving the Arms Room of the Lobkowicz Palace, that includes Seventeenth–18th century navy and searching rifles and a three-quarter swimsuit of armor.

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A princess saving historical past via tales

It’s a week later, on one other Friday night at virtually midnight in Prague, besides this time, I’m on the alternative aspect of the Atlantic Ocean, and I’m talking with a distinct Lobkowicz — William’s youthful sister, Ileana. (Their youngest sister, Sophia, is a rising junior at Trinity School in Connecticut, however stays intently related to her household’s work.)

The 25-year-old princess embraces the entire ethereal qualities one would possibly affiliate with aristocracy, effortlessly entering into her birthright and assuming the old-world tasks which accompany it.

Ileana and her mom, Sandra, giving a historic tour of the Lobkowicz Collections, highlighting the heroine tales that formed its historical past.

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“These titles should not one thing we use or introduce ourselves with to others in our each day lives. It is a part of our historical past, nevertheless it would not change the work we’re attempting to do or the values we’ve got,” she says.

The title that Ileana does embrace is Author and Storyteller for Home of Lobkowicz — a company which encompasses the non-profit initiatives of The Lobkowicz Collections, in addition to the occasions administration firm, vineyard, amongst different companies falling underneath the Lobkowicz umbrella.

The function fits her nicely. Whereas a philosophy main at Boston School, Ileana launched her writing profession with the web scholar journal ‘The Gavel,’ the place she wasn’t afraid to talk reality to energy and provide a platform to contrarian voices. Later, she shared hidden tales of Bohemia in a column known as “In Search of Prague,” and in her free time, she is presently growing a way of life weblog that launches later this yr and builds upon her expertise of custodianship via storytelling.

Ileana Lobkowicz within the Baroque Music Room on the Lobkowicz Palace.

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At work, Ileana has made it her private mission not solely to share her household’s story, however to convey ahead the narratives of her feminine ancestors who had been quietly saving the day whereas letting the limelight fall on their male kinfolk.

Take Princess Polyxena Lobkowicz (1566-1642), a politically energetic and prolific determine throughout Bohemia. Through the Defenestration of Prague — an incident which triggered the Thirty Years’ Battle, one of many bloodiest conflicts in European historical past that killed one-third of Europe’s inhabitants — an indignant mob of members of the Protestant estates didn’t dare cross Polyxena’s path. The princess wielded no weapon, but her presence proved a robust pressure.

Or Gillian Somerville (1890-1982), the spouse of Maximilian, the noble who gladly dropped his title in tandem with the delivery of democracy in Bohemia. In 1939, she overheard German officers on a practice to London speaking in regards to the upcoming invasion of Czechoslovakia. She shortly wired Max to warn him, and he managed to flee to England, leaving Czechoslovakia two days earlier than the Nazis invaded. 

A letter from an Italian composer and violinist Francesco Geminiani addressed to Ferdinand Phillipp, sixth Prince Lobkowicz, dated 1748.

Home of Lobkowicz

Lastly, in a narrative that appears ripe for Hollywood, The Lobkowicz Collections can also be dwelling to an trade of letters written between Princess de Lamballe — the lady-in-waiting to Marie Antoinette, whose sister was married to the sixth Prince Lobkowicz — her cousin Karl Emanuel Hessen Rheinfels Rotenburg, and his spouse, Leopoldine Liechtenstein.

The trade, which hasn’t been seen earlier than, gives first–hand accounts of what it was like throughout Marie Antoinette’s last days throughout her jail keep within the Bastille, simply earlier than her beheading.

“I see my function and influence in our household’s work as being the voice via which tales — from the previous, current, and future — will be shared, preserved, and celebrated. I really feel it’s the greatest and solely method I can honor my ancestors — and for that matter, my descendants too,” Ileana says. “We won’t be caught prior to now, however we won’t overlook it both.”

To that finish, she and William have launched a particular collection of NFTs which capitalize upon supply materials that wasn’t given its simply due in its day.

Take “Forgotten Menuet” — an NFT of an animated piece of music composed by Anna Maria Wilhelmina Althann (1703-1754), unheard for over 250 years.

“Along with bringing to life the music itself, it additionally pays homage to the unrecognized ancestor, as a result of on the time, she did not obtain any acknowledgement for her musical expertise,” Ileana tells me as we stand adjoining the glass-encased show containing Anna Maria’s handwritten lute music.

That NFT has since been placed on exhibit in a digital museum within the metaverse.

Menuet, an early 18th-century lute tablature composed by Anna Maria Wilhelmina Althann, spouse of the 4th Prince Lobkowicz, displayed on the Lobkowicz Palace.

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“It is loopy to think about conceptually, as a result of it is a piece of music that hasn’t been performed in 250 years, and in addition would have solely been carried out in very small personal areas. Now it has the power to be all around the globe for anybody to take pleasure in,” stated William.

One other NFT from this collection animates X-ray and infrared photographs in an effort to see via to the invisible layers of a canvas which were painted over. A 3rd contains a digital rendering of the degrading sgraffito from the Sixteenth-century façade of Nelahozeves Citadel.

“We should take our historical past with us into the longer term by making it related as we speak,” Ileana explains.

William Rudolf Lobkowicz and CNBC’s MacKenzie Sigalos within the Baroque Live performance Corridor of the Lobkowicz Palace that includes Seventeenth-century frescoes.

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